Jason Barnard – Brand Serp Course

Description

Learn how to adopt a strategic approach in improving your Brand’s overall digital presence and visibility on Google SERPs.

What you’ll learn in the Brand SERPs Foundation

• Optimising Your Homepage
• Triggering and Optimising Rich Sitelinks
• Improving the Results You Control
• Improving Your Social Accounts
• Improving Other Results You Partially Control
• Improving the Results You Do Not Control
• SEO Tactics You’ll Need

• Dealing with Review Platforms
• Dealing with Forums
• Third Party Articles and Blogs
• Leapfrogging  – Finding Opportunities
• Leapfrogging With Content You Control
• Leapfrogging With Results You Partially Control
• Leapfrogging With Content You Don’t Control

• How Ranking Works (How Rich Elements Get Onto Your Brand SERP)
• Triggering and Optimising Image Boxes
• Triggering and Optimising Video Boxes
• Triggering and Maintaining Twitter Boxes

Optimizing for People Also Ask